The UK Government is introducing a new Vape Products Duty, which will significantly increase the cost of e-liquids across the industry from October 2026. These price rises are not coming from us — they are a Government-imposed tax that all retailers must legally apply.

We’re doing everything we can to support our customers by bulk-buying duty-free stock early and preparing pre-orders before the changes take effect. With demand expected to be extremely high, we want to help you secure today’s lower prices for as long as possible.

Read our full guide to see the key dates, expected price changes, and how we’re helping customers prepare before April 2027.